#ChooseEmpathy

To raise awareness about the stigmas of addiction, I put myself through 48 hours of simulated opioid withdrawal.



Recognition: USA Today, Muse by Clio, Shots, SFegotist, Little Black Book, Adweek, Ads of the world, Creativity, The Drum. And more importantly, this video is now part of Overdose Lifeline's stigma reduction training courses which are used in 33 states nationwide.




Director: Jake Reilly, Editor: Naomi Goodman