#Mayhemsale

I convinced Allstate to use all eight of their ad slots during The College Football Playoff to teach the world a lesson about the dangers of oversharing on social media. When an unsuspecting couple posted pics from their vacation, we had Mayhem break into their real house and sell their real stuff - for real cheap - live on national TV.  



Capmaign Results: 18% increase in home insurance policy sales, 33M Page Views, #1 Trending Topic on Twitter, recognized by Cannes Lions, The One Show, D&AD, ADC, Andys, Clios, Effies, earned media from ABC World News Tonight and 70+ additional press outlets.





Below are the eight individual spots that ran during the game, pushing 20M+ viewers toward the live sale online.