Original Music: Blackalicious, Animation: Gentleman Scholar
TL;DR: Wrote a rap song with legendary hip hop group Blackalicious, redifining every letter in the alphabet as seen through the sports-obsessed mind of Bleacher Report. Our piece of branded content launched their internal creative agency and helped get them to #2 in the country behind only ESPN.
And to think, I dreamed the whole thing up just so I could hang out in a studio with my childhood idol.
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