• #SportsAlphabet - Original Music: Blackalicious, Animation: Gentleman Scholar

    Original Music: Blackalicious, Animation: Gentleman Scholar

#SportsAlphabet

TL;DR: Wrote a rap song with legendary hip hop group Blackalicious, redifining every letter in the alphabet as seen through the sports-obsessed mind of Bleacher Report. Our piece of branded content launched their internal creative agency and helped get them to #2 in the country behind only ESPN.



Campaign Results: 90M impressions, 3M views, a Spotify single with 200k plays, recognition from Cannes Lions, The One Show, Clios, Andys, LIAs, Webbys, AICP, CommArts, Addys, and earned media from Pitchfork, Billboard, Spin, XXL and 30+ additional press outlets.





And to think, I dreamed the whole thing up just so I could hang out in a studio with my childhood idol.