To launch the latest installment of WWE's wrestling video game, I took a superstar's catch phrase and turned it into a living, breathing place. We created a digitally immersive world with hundreds of interactive assets for fans to explore; a place where professional wrestlers make the laws, run the bars and sell bespoke suits.  

Each business that existed on the interactive map of Suplex City got its very own late-night local advertisement.

"LONG-FORM" - Director: Rocky Morton, Editor Arielle Zakowski "LOCAL ADS" - Where The Buffalo Roam