TL;DR: Launched WWE's latest wrestling video game by turning a superstar's catch phrase into a living, breathing place. Created a digitally immersive world with hundreds of interactive assets for fans to explore; imagining a universe where professional wrestlers make the laws, run the bars and sell bespoke suits.  

Each business that existed on the interactive map of Suplex City got its very own late-night local advertisement.

"LONG-FORM" - Director: Rocky Morton, Editor Arielle Zakowski "LOCAL ADS" - Where The Buffalo Roam