WWE 2K17

tl;dr: To launch the latest instalment of WWE's wrestling video game, I took a superstar's catch phrase and turned it into a living, breathing place. We created a digitally immersive, interactive world for fans where wrestlers make the laws, run the gyms and sell bespoke suits.  




Each business that existed on the interactive map of Suplex City got its very own late-night local advertisement.





"LONG-FORM" - Director: Rocky Morton, Editor Arielle Zakowski "LOCAL ADS" - Where The Buffalo Roam