Fashion Week 2020, I created a fashion show unlike any other. We staged a series of impromptu runway shows on unsuspecting people's front walkways - hacking into doorbell cameras all over the country - as celebs like Cardi B and Shaq literally dropped Reebok's new sneaker on dozens of lucky fan's front doorsteps.  

Campaign Results: 400M+ impressions including earned media from Good Morning America, Yahoo!, MSN, Vogue, Rolling Stone, Billboard, Complex, HypeBeast, High Snobiety and 35+ additional press outlets.

All the models, athletes and influencers who participated in our runway shows posted on Instagram, tagging their video with the geo-location of fashioin's biggest shows in Paris and NYC, stealing eyeballs from their events and bringing them back to our launch.