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	<title>ijakepreilly</title>
	<link>https://jakepreilly.com</link>
	<description>ijakepreilly</description>
	<pubDate>Thu, 28 Mar 2024 16:04:00 +0000</pubDate>
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		<title>home</title>
				
		<link>https://jakepreilly.com/home</link>

		<pubDate>Wed, 22 Sep 2021 20:31:14 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

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		<description>

¡¡Click the links in the bio on the left to see work!!&#38;nbsp;

	The
	
a
home
&#60;img width="706" height="926" width_o="706" height_o="926" data-src="https://freight.cargo.site/t/original/i/a098d4121715523b6e56f1eed504c4a562b8d91af4e9fa0db5b0fa89e4f66bb3/happybirthdaynosuchthing2.png" data-mid="233513542" border="0" data-scale="26" src="https://freight.cargo.site/w/706/i/a098d4121715523b6e56f1eed504c4a562b8d91af4e9fa0db5b0fa89e4f66bb3/happybirthdaynosuchthing2.png" /&#62;
sResume
GCD @ Denstu NYC (2022 - Now)Creative Director @ NEXT (2021 - 2022) ACD @ Venables, Bell &#38;amp; Partners (2017 - 2021) Senior Copywriter @ barrettSF (2016 - 2017) Copywriter @ Leo Burnett (2013 - 2016)

Birthday Party Enthusiast (Always)

Awards11x🦁, 12x✏️, 3x🧊, 4x&#60;img width="65" height="65" width_o="65" height_o="65" data-src="https://freight.cargo.site/t/original/i/a01969a90a5261df068f48f04f7b6c0ce024ce964d40e7464a07ced9a7a27ef8/dandad.png" data-mid="254257635" border="0" data-scale="2" src="https://freight.cargo.site/w/65/i/a01969a90a5261df068f48f04f7b6c0ce024ce964d40e7464a07ced9a7a27ef8/dandad.png" /&#62;, 9x🏆, 7x🪽(plus some other shows + far too many shortlists)&#38;nbsp;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;</description>
		
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		<title>7-ELEVEN</title>
				
		<link>https://jakepreilly.com/7-ELEVEN</link>

		<pubDate>Wed, 27 Mar 2024 21:38:30 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

		<guid isPermaLink="true">https://jakepreilly.com/7-ELEVEN</guid>

		<description>CLIENT: 7-Eleven &#38;nbsp; &#38;nbsp; TALENT: Ja’marr Chase&#38;nbsp;One of the best wide recievers in the NFL mentioned our brand in a post-game interview. In less than a week, we hacked our way into one of the most highly protected sports properties in the world, earning eight figures in free media.
&#60;img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/51e564eb10807bc170683e7fc161758f69abdfc00d54a450d17109be87eb0d13/6675ab8ea3cd7b1345562d82_59d3404230f4416487a0b21d4485e3bf.png" data-mid="254254926" border="0"  src="https://freight.cargo.site/w/1000/i/51e564eb10807bc170683e7fc161758f69abdfc00d54a450d17109be87eb0d13/6675ab8ea3cd7b1345562d82_59d3404230f4416487a0b21d4485e3bf.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/a4751d3b400e3710dfe1f2e2466d2da7310c2116683ca7d518c4a697203ee46a/-Always-Open--high.gif" data-mid="254255007" border="0" data-scale="48" src="https://freight.cargo.site/w/739/i/a4751d3b400e3710dfe1f2e2466d2da7310c2116683ca7d518c4a697203ee46a/-Always-Open--high.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/93e0914a7474a6064aad6a319ea41847f1c93de1de0cd961e96ad8322444e28e/-Always-Open--high-2.gif" data-mid="254254935" border="0" data-scale="48" src="https://freight.cargo.site/w/739/i/93e0914a7474a6064aad6a319ea41847f1c93de1de0cd961e96ad8322444e28e/-Always-Open--high-2.gif" /&#62;

&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/287216578964f6309eb5a532170d11ca4e6779d4516f28e6b953dd30f56b9182/-Always-Open--high-4.gif" data-mid="254254928" border="0" data-scale="48" src="https://freight.cargo.site/w/739/i/287216578964f6309eb5a532170d11ca4e6779d4516f28e6b953dd30f56b9182/-Always-Open--high-4.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/d6a70bc7ac967f5cbe0b26b15ee605985f5c4ab8b0104c3177840fb1b04876de/-Always-Open--high-3.gif" data-mid="254254932" border="0" data-scale="48" src="https://freight.cargo.site/w/739/i/d6a70bc7ac967f5cbe0b26b15ee605985f5c4ab8b0104c3177840fb1b04876de/-Always-Open--high-3.gif" /&#62;&#38;nbsp;&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/61b9805bafc38f7ab4d80c0c6caff103d815b30fa79e914419122038cfe6903d/655306d29db1071c9d31abbc_7E-x-Ja-Marr-Chase--_-Recap-_--10.10.23-2.png" data-mid="254255041" border="0"  src="https://freight.cargo.site/w/960/i/61b9805bafc38f7ab4d80c0c6caff103d815b30fa79e914419122038cfe6903d/655306d29db1071c9d31abbc_7E-x-Ja-Marr-Chase--_-Recap-_--10.10.23-2.png" /&#62;

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Campaign Results: 480M impressions, recognition from Cannes, D&#38;amp;AD, One Show, Clios, and earned TV coverage from ESPN, Sportscenter, CBS, FOX, Redzone, plus earned media from Barstool, Ringer, Hypebeast, and 100’s more digital outlets.</description>
		
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		<title>AWARDS</title>
				
		<link>https://jakepreilly.com/AWARDS</link>

		<pubDate>Wed, 22 Sep 2021 17:10:55 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

		<guid isPermaLink="true">https://jakepreilly.com/AWARDS</guid>

		<description>
CLIENT: The small child inside of me who wasn’t hugged enough as a boy.&#38;nbsp;Had work recognized by every major international award show (Cannes! D&#38;amp;AD! ADC! One Show!) at every place I’ve ever worked, across a dozen projects. Sciencey-types might say that implies “causation”, but I would never be so bold.

&#60;img width="2300" height="1370" width_o="2300" height_o="1370" data-src="https://freight.cargo.site/t/original/i/7f4d5fad0a2465b3673bb41a28cc11d391bc4f64ae4914da4a004ac24aaf8352/awards3.png" data-mid="218139423" border="0"  src="https://freight.cargo.site/w/1000/i/7f4d5fad0a2465b3673bb41a28cc11d391bc4f64ae4914da4a004ac24aaf8352/awards3.png" /&#62;

Subway: “Happy Gilmore” 2026 Effies Bronze 2026 Clio Bronze 7-Eleven: “Always Open” 2024 CANNES Silver Lion 2024 CANNES Silver Lion 2024 CANNES Bronze Lioin 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 D&#38;amp;AD Graphite Pencil 2024 D&#38;amp;AD Wood Pencil 2024 ONE SHOW Silver Pencil 2024 ONE SHOW Shortlist 2024 ONE SHOW Merit 2024 CLIO Gold Clio 2024 CLIO Bronze Clio NEXT: “Brand Redesign” 2022 CANNES Shortlist 2022 D&#38;amp;AD Shortlist 2022 ADC Shortlist 2022 WORLD ILLUSTRATION AWARDS Longlist&#38;nbsp;NEXT: “On-Hold Music Show” 2022 ONE SHOW Shortlist 2022 ONE SHOW Shortlist NEXT: “Insurance Doesnt Have To Suck” 2022 ONE SHOW Shortlist 2022 ONE SHOW Shortlist Audi: “Previous Owner" 2021 Vimeo Staff Pick Reebok: “Zig The Runway”&#38;nbsp;2020/2021 CANNES Bronze&#38;nbsp;2020 ONE SHOW Silver ONE SHOW Shortlist 2020 D&#38;amp;AD Wood 
2020 CLIO Bronze CLIO Shortlist  
2020 WEBBY Nominee
2020 HATCH Gold 
2020 HATCH Gold 
2020 HATCH Silver
2020 NATIONAL ADDY Gold
2020 NATIONAL ADDY Gold
Audi: “Last Breath” 
2018 LIA Shortlist 
2018 COMM ARTS Winner
2018 NAT’L ADDY Silver
Bleacher Report: “Sports Alphabet” 
2017 ONE SHOW Gold
2017 ONE SHOW Silver
2017 ONE SHOW Shortlist
2017 COMM ARTS Inbook
2017 NATIONAL ADDY Gold
2017 SPORTS CLIO Silver
2017 ANDY Shortlist
2017 ANDY Shortlist
2017 ANDY Shortlist
2017 AICP Design Winner
2017 AICP Shortlist
2017 LIA Bronze
2017 WEBBY Honoree
2017 NATIONAL ADDY Gold
2017 NATIONAL ADDY Gold
2017 NATIONAL ADDY Silver
WWE: “Suplex City”
2017 NIELSEN #1 Brand Memorability
2017 NATIONAL ADDY - Silver Allstate: “Mayhem Sale” 2016 NATIONAL ADDY Best In Show
2016 AICP Most Next
2016 LIA Grand LIA
2016 CANNES TITANIUM Silver
2016 CANNES Bronze
2016 CANNES Bronze
2016 CANNES Bronze
2016 ONE SHOW INTEGRATED Silver
2016 ONE SHOW Silver
2016 D&#38;amp;AD Graphite Pencil
2016 ADC Bronze Cube
2016 LUHRZERS 
2016 COMM ARTS 
2016 LONDON INTERATIONAL Grand Lia
2016 LONDON INTERATIONAL Gold 
2016 LONDON INTERATIONAL Silver 
2016 LONDON INTERATIONAL Bronze
2016 LONDON INTERATIONAL Bronze
2016 EFFIE Silver
2016 EFFIE Silver 
2016 EFFIE Bronze
2016 Allstate: “Mayhem's Greatest Hits” 
2016 Radio Mercury Winner
Allstate: “Mayhem - Grill”
2015 NATIONAL ADDY Gold
2015 NATIONAL ADDY Gold
2015 NATIONAL ADDY Gold
2015 NYFESTIVALS Gold
2015 NYFESTIVALS Gold
Mayhem “Social Presence”
2015 NATIONAL ADDY Silver 2015 ONE SHOW Merit
2015 WEBBY Honoree
Last Photo: “Chicago" 
2014 VIMEO Staff Pick 
 “The Amish Project” 
2013 YAHOO! Content of the Year
2013 SONY PICTURES Screenplay Sold</description>
		
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	<item>
		<title>PHONE MEMORIAL</title>
				
		<link>https://jakepreilly.com/PHONE-MEMORIAL</link>

		<pubDate>Wed, 22 Sep 2021 17:10:47 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

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		<description>
CLIENT: No one in particular
A low-lying curb tragically forced me to say goodbye to my best friend far too soon—RIP iPhone 11. (Jan 2022 - Feb 2022).&#38;nbsp;

	
&#60;img width="688" height="636" width_o="688" height_o="636" data-src="https://freight.cargo.site/t/original/i/0d5671f372b632063b350ee7ebed3f9ac078dc3f0b98903bd2fa871fc8f5ce8d/Screen-Shot-2021-09-15-at-12.21.38-PM.png" data-mid="119603342" border="0"  src="https://freight.cargo.site/w/688/i/0d5671f372b632063b350ee7ebed3f9ac078dc3f0b98903bd2fa871fc8f5ce8d/Screen-Shot-2021-09-15-at-12.21.38-PM.png" /&#62;

	

iPhone memorial at California and Kearney in San Francisco.
 

After thousands of wears, my lifetime favorite shirt "baby blue", got left behind in a hotel room. Still havent forgiven myself. (2003 - 2011). 

&#60;img width="1288" height="1542" width_o="1288" height_o="1542" data-src="https://freight.cargo.site/t/original/i/89a3c0aec21aa5ef4786168580b0d47f3e8abc4b30bb4c002ce8cdc0bdb9ea3a/airbrushedtee.png" data-mid="244333223" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/89a3c0aec21aa5ef4786168580b0d47f3e8abc4b30bb4c002ce8cdc0bdb9ea3a/airbrushedtee.png" /&#62;T-shirt memorial, airburshed acrylic on XL white tee. 




</description>
		
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	<item>
		<title>SUBWAY</title>
				
		<link>https://jakepreilly.com/SUBWAY</link>

		<pubDate>Wed, 27 Mar 2024 21:51:11 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

		<guid isPermaLink="true">https://jakepreilly.com/SUBWAY</guid>

		<description>CLIENT: Subway &#38;nbsp; &#38;nbsp; DIRECTOR: &#38;nbsp; &#38;nbsp; Ray Smiling &#38;nbsp; &#38;nbsp; &#38;nbsp;EDITOR: Danielle Whatever
For good or bad, Subway is one of the most well known brands in America. When my partner and I took over the account in 2024 things were grim: Sales were down, in-store traffic was down, and Gen-Z wanted nothing to do with them.&#38;nbsp;</description>
		
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	<item>
		<title>NEXT REBRAND</title>
				
		<link>https://jakepreilly.com/NEXT-REBRAND</link>

		<pubDate>Wed, 22 Sep 2021 17:10:46 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

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		<description>
CLIENT: Next Insurance &#38;nbsp; &#38;nbsp; DESIGN: Collins &#38;nbsp; &#38;nbsp; ILLUSTRATION: Caspar Wain

Briefly went in-house to lead a full rebrand at a $4B Sillicon Valley start-up; reimagining logo, design system, tagline, tone of voice, all the way down to where they sourced their coffee and who made their corporate swag.&#38;nbsp;



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&#60;img width="2400" height="1599" width_o="2400" height_o="1599" data-src="https://freight.cargo.site/t/original/i/1b871ea90397daa4bac4490029749b30cd344ed43b9b0af7c52396ab9abb0db9/26_Next-Mural.jpeg" data-mid="119603335" border="0"  src="https://freight.cargo.site/w/1000/i/1b871ea90397daa4bac4490029749b30cd344ed43b9b0af7c52396ab9abb0db9/26_Next-Mural.jpeg" /&#62;

	 
	
The rebrand was recognized by Cannes, The One Show, D&#38;amp;AD, Art Director’s Club and more. Below is a case study that attempts to encapsulate everything we made over the course of a year and half in a litte over a minute and a half.



And just for fun, here's what the brand looked like when I was hired.&#38;nbsp;

 &#60;img width="3004" height="1762" width_o="3004" height_o="1762" data-src="https://freight.cargo.site/t/original/i/31ecd6806dd67b184d1d80a978af9148c8007f8dbb029befb65542b3657dc68f/Screen-Shot-2020-08-17-at-10.17.42-PM.png" data-mid="123506577" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/31ecd6806dd67b184d1d80a978af9148c8007f8dbb029befb65542b3657dc68f/Screen-Shot-2020-08-17-at-10.17.42-PM.png" /&#62;

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	<item>
		<title>ON HOLD MUSIC SHOW</title>
				
		<link>https://jakepreilly.com/ON-HOLD-MUSIC-SHOW</link>

		<pubDate>Wed, 22 Sep 2021 17:10:47 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

		<guid isPermaLink="true">https://jakepreilly.com/ON-HOLD-MUSIC-SHOW</guid>

		<description>CLIENT: NEXT Insurance&#38;nbsp; &#38;nbsp; &#38;nbsp; AGENCY: In-houseReimagined a universally despised audio space, turning captive listeners waiting “on-hold” into a media platform for up-and-coming musical artists. AUTHOR’S NOTE: This one holds a special place. We were given no money to do it. Had to fight through what felt like literally every person in the entire company telling us we physically couldn’t do it. Before we finally got to do it. &#38;nbsp;

RECOGNITION: Customers loved our hold music so much that we had to create a seperate number just for people to call back and listen to our hold music! On top of that, the project was recognized 2x by The One Show (Brand-side). Take that, everyone!!</description>
		
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	<item>
		<title>SPORTS ALPHABET</title>
				
		<link>https://jakepreilly.com/SPORTS-ALPHABET</link>

		<pubDate>Wed, 22 Sep 2021 17:10:48 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

		<guid isPermaLink="true">https://jakepreilly.com/SPORTS-ALPHABET</guid>

		<description>
CLIENT: Bleacher Report &#38;nbsp; &#38;nbsp; ORIGINAL MUSIC: Blackalicious &#38;nbsp; &#38;nbsp; ANIMATION: Gentlemen ScholarPartnered with Blackalicious to reimagine their classic “Alphabet Aerobics” as seen through the sports-obsessed mind of B/R.&#38;nbsp;


Campaign Results: 90M impressions, 3M views, a Spotify single with 200k plays, recognition from Cannes, One Show, Clios, Andys, LIAs, Webbys, AICP, CommArts, and earned media from Pitchfork, Billboard, Spin, XXL and 30+ additional press outlets.</description>
		
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	<item>
		<title>ZIG THE RUNWAY</title>
				
		<link>https://jakepreilly.com/ZIG-THE-RUNWAY</link>

		<pubDate>Wed, 22 Sep 2021 17:10:48 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

		<guid isPermaLink="true">https://jakepreilly.com/ZIG-THE-RUNWAY</guid>

		<description>
CLIENT: Reebok&#38;nbsp; &#38;nbsp; &#38;nbsp;INFLUENCERS: Cardi B, Shaq, Conor MacGregor, and many more.&#38;nbsp;
Turned Ring doorbell cameras into new media; having celebrities literally drop Reebok's new sneaker on fan’s front doorsteps.




 


 

Campaign Results: 740M+ impressions, recognition from Cannes, One Show, D&#38;amp;AD, Clios, Webbys, Hatch, Addys, plus earned media from Good Morning America, Vogue, Rolling Stone, Billboard, Complex, HypeBeast, and 100+ other unique press articles.


 



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		<title>FTX</title>
				
		<link>https://jakepreilly.com/FTX</link>

		<pubDate>Thu, 28 Mar 2024 16:04:00 +0000</pubDate>

		<dc:creator>ijakepreilly</dc:creator>

		<guid isPermaLink="true">https://jakepreilly.com/FTX</guid>

		<description>
CLIENT: The Scam-Artists Formerly Known As FTX &#38;nbsp; &#38;nbsp; TALENT: Nic Cage&#38;nbsp;
The now-defunct crypto platform wanted a Super Bowl spot that would win USAToday AdMeter. We had already signed Nic Cage to a $10M deal to shoot this spot when news of their fraud came out. Their “unlimited budget” makes a lot more sense now.&#38;nbsp;

 

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