CLIENT: Allstate     DIRECTOR: Jeff Tremaine      EDITOR: Kirk Baxter

Used The College Football Playoff to teach the world a lesson about the dangers of oversharing on social media. 

Capmaign Results: 18% increase in home insurance policy sales, 33M Page Views, #1 Trending Topic on Twitter, recognized by Cannes Lions, One Show, D&AD, ADC, Andys, Clios, Effies, earned media from ABC World News Tonight and 70+ additional press outlets.