CLIENT: Allstate DIRECTOR: Jeff Tremaine EDITOR: Kirk Baxter
Used eight unique spots during The Sugar Bowl to teach the world a lesson about the dangers of oversharing on social media.
Capmaign Results: 18% increase in home insurance sales, 33M Page Views, #1 Trending Topic on Twitter, recognized by Cannes, One Show, D&AD, ADC, Andys, Clios, Effies, earned media from ABC World News Tonight and 70+ additional press outlets.