jakepreilly

Hi, hello, hi. I’m Jake.

I make work that makes headlines.
And wins international acclaim.
Also, stuff that doesn’t.
I’ve written raps for Bleacher Report,
Hacked doorbell cameras for Reebok,
And forced Allstate to commit a felony.
I’m at home rebranding $4B startups,
Managing multi-million dollar TV spots,
And stealing the Super Bowl on a dime.
My work appears atop your Reddit feed,
On discovery documents in fraud court,
And in your ears while waiting on-hold.
I tend to fully committ to projects I’m on,
Search for humanity first and foremost,
Stupidity, second and secondmost,
And what’s expected, never at all.
There’s probably more to say,
But if we’re being honest,
No one wants a writer,
Who never shuts up.

a

jakepreilly@gmail.com
303-910-4628
Mark

CLIENT: Next Insurance     DESIGN: Collins     ILLUSTRATION: Caspar Wain

After a decade working in agencies, I went in-house to lead a full rebrand at a $4B Sillicon Valley start-up; reimagining logo, design system, tagline, tone of voice, all the way down to where they sourced their coffee and who made their corporate swag. 


The rebrand was recognized by Cannes, The One Show, D&AD, Art Director’s Club and more. Below is a case study that attempts to encapsulate everything we made over the course of a year and half in a litte over a minute and a half.


And just for fun, here's what the brand looked like when I was hired.