jakepreilly

TAKE ME BACK!!!

I make work that makes headlines.
And wins international acclaim.
(Also, stuff that doesn’t).
I’ve never needed a media buy.
Always been obssesed with craft.
And prefer being first. (Or last).

I made America stop hating Subway.
Broke the internet with an inflatable.
Outfoxed the NFL with 7-Eleven.
And turned a 100 year old brand pink.
I’ve written raps for Bleacher Report.
Hacked doorbell cameras for Reebok.
Forced Allstate to commit a felony.
Convinced Audi to give up car porn.
And rebranded a Silicon Valley unicorn.

I also trolled my way to Reddit infamy. 
Trotured myself for addiction awareness.
And gave up tech before it was trendy. 
If you’d like to know more about me,
Please reach out to my mother.

jakepreilly@gmail.com
303-910-4628
Mark

CLIENT: Next Insurance     DESIGN: Collins     ILLUSTRATION: Caspar Wain

Briefly went in-house to lead a full rebrand at a $4B Sillicon Valley start-up; reimagining logo, design system, tagline, tone of voice, all the way down to where they sourced their coffee and who made their corporate swag. 


The rebrand was recognized by Cannes, The One Show, D&AD, Art Director’s Club and more. Below is a case study that attempts to encapsulate everything we made over the course of a year and half in a litte over a minute and a half.


And just for fun, here's what the brand looked like when I was hired.