CLIENT: Reebok INFLUENCERS: Cardi B, Shaq, Conor MacGregor, Noah Schapp, et al
Staged fashion shows on unsuspecting front walkways, as Cardi B and friends literally dropped Reebok's new sneaker on fan’s doorsteps.
Campaign Results: 740M+ impressions, recognition from Cannes, One Show, D&AD, Clios, Webbys, Hatch, Addys, plus earned media from Good Morning America, Vogue, Rolling Stone, Billboard, Complex, HypeBeast, High Snobiety and 100+ other unique press articles.
CLIENT: Reebok DIRECTOR: Henry Hobson EDITOR: Stewart Reeves
Seperately, we launched a new running shoe technology by putting the man with the fastest feet in the world in a place not of it.