CLIENT: Bleacher Report     ORIGINAL MUSIC: Blackalicious     ANIMATION: Gentlemen Scholar

Partnered with Blackalicious to reimagine their classic “Alphabet Aerobics” as seen through the sports obsessed mind of Bleacher Report. 


Campaign Results: 90M impressions, 3M views, a Spotify single with 200k plays, recognition from Cannes Lions, The One Show, Clios, Andys, LIAs, Webbys, AICP, CommArts, Addys, and earned media from Pitchfork, Billboard, Spin, XXL and 30+ additional press outlets.