CLIENT: Bleacher Report ORIGINAL MUSIC: Blackalicious ANIMATION: Gentlemen Scholar
Partnered with Blackalicious to reimagine their classic “Alphabet Aerobics” as seen through the sports-obsessed mind of B/R.
Campaign Results: 90M impressions, 3M views, a Spotify single with 200k plays, recognition from Cannes, One Show, Clios, Andys, LIAs, Webbys, AICP, CommArts, and earned media from Pitchfork, Billboard, Spin, XXL and 30+ additional press outlets.