¡¡Click the links in the bio on the left to see work!!
a
s
CD @ Denstu NYC (2022 - Now)Creative Director @ NEXT (2021 - 2022)
ACD @ Venables, Bell & Partners (2017 - 2021)
Senior Copywriter @ barrettSF (2016 - 2017)
Copywriter @ Leo Burnett (2013 - 2016)
All Hockey Hair Team (1998)
CLIENT: 7-Eleven TALENT: Ja’marr Chase
NEW WORK: One of the best wide recievers in the NFL mentioned our brand in a post-game interview, and in less than a week, we had hacked our way into one of the most highly protected sports properties in the world, earning millions in free media.
Campaign Results: 480M impressions, recognition from Cannes, D&AD, One Show, Clios, and earned TV coverage from ESPN, Sportscenter, CBS, FOX, Redzone, as well as earned media from Barstool, Ringer, Hypebeast, and 100’s more digital press outlets.
CLIENT: The small child inside me who wasn’t hugged enough as a boy.
Had work recognized by every major international award show (Cannes! D&AD! ADC! One Show!) at every place I’ve ever worked, across a dozen projects. Sciencey-types might say that implies “causation”, but I would never be so bold.
7-Eleven: “Always Open” 2024 CANNES Silver Lion 2024 CANNES Silver Lion 2024 CANNES Bronze Lioin 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 CANNES Shortlist 2024 D&AD Graphite Pencil 2024 D&AD Wood Pencil 2024 ONE SHOW Silver Pencil 2024 ONE SHOW Shortlist 2024 ONE SHOW Merit 2024 CLIO Gold Clio 2024 CLIO Bronze Clio NEXT: “Brand Redesign” 2022 CANNES Shortlist 2022 D&AD Shortlist 2022 ADC Shortlist 2022 WORLD ILLUSTRATION AWARDS Longlist NEXT: “On-Hold Music Show” 2022 ONE SHOW Shortlist 2022 ONE SHOW Shortlist NEXT: “Insurance Doesnt Have To Suck” 2022 ONE SHOW Shortlist 2022 ONE SHOW Shortlist Audi: “Previous Owner" 2021 Vimeo Staff Pick Reebok: “Zig The Runway” 2020/2021 CANNES Bronze 2020 ONE SHOW Silver ONE SHOW Shortlist 2020 D&AD Wood 2020 CLIO Bronze CLIO Shortlist 2020 WEBBY Nominee 2020 HATCH Gold 2020 HATCH Gold 2020 HATCH Silver 2020 NATIONAL ADDY Gold 2020 NATIONAL ADDY Gold Audi: “Last Breath” 2018 LIA Shortlist 2018 COMM ARTS Winner 2018 NAT’L ADDY Silver Bleacher Report: “Sports Alphabet” 2017 ONE SHOW Gold 2017 ONE SHOW Silver 2017 ONE SHOW Shortlist 2017 COMM ARTS Inbook 2017 NATIONAL ADDY Gold 2017 SPORTS CLIO Silver 2017 ANDY Shortlist 2017 ANDY Shortlist 2017 ANDY Shortlist 2017 AICP Design Winner 2017 AICP Shortlist 2017 LIA Bronze 2017 WEBBY Honoree 2017 NATIONAL ADDY Gold 2017 NATIONAL ADDY Gold 2017 NATIONAL ADDY Silver WWE: “Suplex City” 2017 NIELSEN #1 Brand Memorability 2017 NATIONAL ADDY - Silver Allstate: “Mayhem Sale” 2016 NATIONAL ADDY Best In Show 2016 AICP Most Next 2016 LIA Grand LIA 2016 CANNES TITANIUM Silver 2016 CANNES Bronze 2016 CANNES Bronze 2016 CANNES Bronze 2016 ONE SHOW INTEGRATED Silver 2016 ONE SHOW Silver 2016 D&AD Graphite Pencil 2016 ADC Bronze Cube 2016 LUHRZERS 2016 COMM ARTS 2016 LONDON INTERATIONAL Grand Lia 2016 LONDON INTERATIONAL Gold 2016 LONDON INTERATIONAL Silver 2016 LONDON INTERATIONAL Bronze 2016 LONDON INTERATIONAL Bronze 2016 EFFIE Silver 2016 EFFIE Silver 2016 EFFIE Bronze 2016 Allstate: “Mayhem's Greatest Hits” 2016 Radio Mercury Winner Allstate: “Mayhem - Grill” 2015 NATIONAL ADDY Gold 2015 NATIONAL ADDY Gold 2015 NATIONAL ADDY Gold 2015 NYFESTIVALS Gold 2015 NYFESTIVALS Gold Mayhem “Social Presence” 2015 NATIONAL ADDY Silver 2015 ONE SHOW Merit 2015 WEBBY Honoree Last Photo: “Chicago" 2014 VIMEO Staff Pick “The Amish Project” 2013 YAHOO! Content of the Year 2013 SONY PICTURES Screenplay Sold
CLIENT: Personal
A low-lying curb tragically forced me to say goodbye to my best friend far too soon. R.I.P. iPhone 13 (Jan 2022 - Feb 2022).
Memorial at California and Kearney in San Francisco.
CLIENT: Subway DIRECTOR: Ray Smiling EDITOR: Danielle Whatever
For good or bad, Subway is one of the most well known brands in America. When my partner and I took over the account in 2024 things were grim: Sales were down, in-store traffic was down, and Gen-Z wanted nothing to do with them.
CLIENT: Next Insurance DESIGN: Collins ILLUSTRATION: Caspar Wain
After a decade working in agencies, I went in-house to lead a full rebrand at a $4B Sillicon Valley start-up; reimagining logo, design system, tagline, tone of voice, all the way down to where they sourced their coffee and who made their corporate swag.
The rebrand was recognized by Cannes, The One Show, D&AD, Art Director’s Club and more. Below is a case study that attempts to encapsulate everything we made over the course of a year and half in a litte over a minute and a half.
