jakepreilly

Hi, hello, hi. I’m Jake.

I make work that makes headlines.
And wins international acclaim.
Also, stuff that doesn’t.
I’ve written raps for Bleacher Report,
Hacked doorbell cameras for Reebok,
And forced Allstate to commit a felony.
I’m at home rebranding $4B startups,
Making multi-million dollar TV spots,
And stealing the Super Bowl on a dime.
My work appears atop your Reddit feed,
On discovery documents in fraud court,
And in your ears while waiting on-hold.
I tend to fully committ to projects I’m on,
Search for humanity first and foremost,
Stupidity, second and secondmost,
And this other thing, never at all.
There’s probably more to say,
But if we’re being honest,
No one wants a writer,
Who never shuts up. 

a

jakepreilly@gmail.com
303-910-4628
Mark

¡¡Click on the links in the bio on the left to see work!! 

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CD @ Denstu NYC (2022 - Now)
Creative Director @ NEXT (2021 - 2022)
ACD @ Venables, Bell & Partners (2017 - 2021)
Senior Copywriter @ barrettSF (2016 - 2017)
Copywriter @ Leo Burnett (2013 - 2016)
All Hockey Hair Team (1998)


                                           

CLIENT: Personal

A low-lying curb tragically forced me to say goodbye to my phone forever. R.I.P. iPhone 13 (Jan 2022 - Feb 2022).


Memorial at California and Kearney in San Francisco. 

CLIENT: Next Insurance     DESIGN: Collins     ILLUSTRATION: Caspar Wain

After a decade working in agencies, I went in-house to lead a full rebrand at a $4B Sillicon Valley start-up; reimagining logo, design system, tagline, tone of voice, all the way down to where they sourced their coffee and who made their corporate swag. 


The rebrand was recognized by Cannes, The One Show, D&AD, Art Director’s Club and more. Below is a case study that attempts to encapsulate everything we made over the course of a year and half in a litte over a minute and a half.


And just for fun, here's what the brand looked like when I was hired. 

CLIENT: NEXT Insurance      AGENCY: In-house

Reimagined a universally despised audio space, turning captive listeners waiting “on-hold” into a media platform for up-and-coming artists. This one has a special place in my heart, because this was not a brief, we were given no money to do it, and had to fight through what felt like literally every person in the company telling us we physically couldn’t do it, before we finally got it live.  


RECOGNITION: Customers loved the hold music so much that we had to create a seperate number just for people to call back and listen to our hold music. And on top of that, the project was recognized 2x by The One Show (Brand-side). Take that, everyone!!

CLIENT: Bleacher Report     ORIGINAL MUSIC: Blackalicious     ANIMATION: Gentlemen Scholar

Partnered with Blackalicious to reimagine their classic “Alphabet Aerobics” as seen through the sports-obsessed mind of B/R. 


Campaign Results: 90M impressions, 3M views, a Spotify single with 200k plays, recognition from Cannes Lions, The One Show, Clios, Andys, LIAs, Webbys, AICP, CommArts, and earned media from Pitchfork, Billboard, Spin, XXL and 30+ additional press outlets.

CLIENT: Reebok     INFLUENCERS: Cardi B, Shaq, Conor MacGregor, Montrezl Harrel, Noah Schapp, and many more. 

Turned Ring doorbell cameras into new media; having celebrities literally drop Reebok's new sneaker on fan’s front doorsteps.


Campaign Results: 740M+ impressions, recognition from Cannes, One Show, D&AD, Clios, Webbys, Hatch, Addys, plus earned media from Good Morning America, Vogue, Rolling Stone, Billboard, Complex, HypeBeast, and 100+ other unique press articles.