CLIENT: NEXT Insurance      AGENCY: In-house

Reimagined a universally despised audio space, turning captive listeners waiting “on-hold” into a media platform for up-and-coming artists. This one has a special place in my heart, because this was not a brief, we were given no money to do it, and had to fight through what felt like literally every person in the company telling us we physically couldn’t do it, before we finally got to do it.  


RECOGNITION: Customers loved the hold music so much that we had to create a seperate number just for people to call back and listen to our hold music. And on top of that, the project was recognized 2x by The One Show (Brand-side). Take that, everyone!!