¡¡Click on the links in the bio on the left to see work!! 

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Creative Director @ Next Insurance - (2020 - Now)
ACD @ Venables, Bell & Partners (2016 - 2020)
Senior Copywriter @ barrettSF (2015 - 2016)
Copywriter @ Leo Burnett (2012 - 2015)
All Hockey Hair Team (1998)


                                           

CLIENT: Next Insurance     DESIGN: Collins     ILLUSTRATION: Caspar Wain

Led a complete rebrand at a $4B Sillicon Valley insurance start-up; reimagining logo, design system, tagline and tone of voice.


The rebrand was recognized by The One Show, Art Director’s Club and more. Here’s a case study that attempts to encapsulate everything we made over the course of two years in just two minutes.


And just for fun, here's what the brand looked like when I was hired. 



CLIENT: Personal

A low-lying curb tragically forced me to say goodbye to my phone forever. R.I.P. iPhone 11 (Jan 2020 - Feb 2020).


Memorial at California and Kearney in San Francisco. 






CLIENT: NEXT Insurance      AGENCY: In-house

Reimagined a universally despised audio space, turning captive listeners waiting “on-hold” into a media platform for up-and-coming artists.


RECOGNITION: One Show 2022 (Innovation in music/sound craft), One Show 2022 (Brandside/In-House) 

CLIENT: Bleacher Report     ORIGINAL MUSIC: Blackalicious     ANIMATION: Gentlemen Scholar

Partnered with Blackalicious to reimagine their classic “Alphabet Aerobics” as seen through the sports-obsessed mind of B/R. 


Campaign Results: 90M impressions, 3M views, a Spotify single with 200k plays, recognition from Cannes Lions, The One Show, Clios, Andys, LIAs, Webbys, AICP, CommArts, Addys, and earned media from Pitchfork, Billboard, Spin, XXL and 30+ additional press outlets.

CLIENT: Reebok     INFLUENCERS: Cardi B, Shaq, Conor MacGregor, Noah Schapp, et al

Turned Ring doorbell cameras into new media; having celebrities literally drop Reebok's new sneaker on fan’s front doorsteps.


Campaign Results: 740M+ impressions, recognition from Cannes, One Show, D&AD, Clios, Webbys, Hatch, Addys, plus earned media from Good Morning America, Vogue, Rolling Stone, Billboard, Complex, HypeBeast, High Snobiety and 100+ other unique press articles.