¡¡Click on the links in the bio on the left to see work!!
sCreative Director @ Next Insurance - (2020 - Now)
ACD @ Venables, Bell & Partners (2016 - 2020)
Senior Copywriter @ barrettSF (2015 - 2016)
Copywriter @ Leo Burnett (2012 - 2015)
All Hockey Hair Team (1998)
CLIENT: Next Insurance DESIGN: Collins ILLUSTRATION: Caspar Wain
Led a complete rebrand at a $4B Sillicon Valley insurance start-up; reimagining logo, design system, tagline and tone of voice.
The rebrand was recognized by The One Show, Art Director’s Club and more. Here’s a case study that attempts to encapsulate everything we made over the course of two years in just two minutes.
And just for fun, here's what the brand looked like when I was hired.
A low-lying curb tragically forced me to say goodbye to my phone forever. R.I.P. iPhone 11 (Jan 2020 - Feb 2020).
Memorial at California and Kearney in San Francisco.
CLIENT: NEXT Insurance AGENCY: In-house
Reimagined a universally despised audio space, turning captive listeners waiting “on-hold” into a media platform for up-and-coming artists.
CLIENT: Bleacher Report ORIGINAL MUSIC: Blackalicious ANIMATION: Gentlemen Scholar
Partnered with Blackalicious to reimagine their classic “Alphabet Aerobics” as seen through the sports-obsessed mind of B/R.
Campaign Results: 90M impressions, 3M views, a Spotify single with 200k plays, recognition from Cannes Lions, The One Show, Clios, Andys, LIAs, Webbys, AICP, CommArts, Addys, and earned media from Pitchfork, Billboard, Spin, XXL and 30+ additional press outlets.
CLIENT: Reebok INFLUENCERS: Cardi B, Shaq, Conor MacGregor, Noah Schapp, et al
Turned Ring doorbell cameras into new media; having celebrities literally drop Reebok's new sneaker on fan’s front doorsteps.
Campaign Results: 740M+ impressions, recognition from Cannes, One Show, D&AD, Clios, Webbys, Hatch, Addys, plus earned media from Good Morning America, Vogue, Rolling Stone, Billboard, Complex, HypeBeast, High Snobiety and 100+ other unique press articles.