jakepreilly

Hi there, I’m Jake.

I make things for brands.
Or just for my own amusement.
I’ve written raps for Bleacher Report,
Hacked doorbell cameras for Reebok,
Put myself through opioid withdrawal.
And invented a place called ‘Sucktown’.
I convinced Allstate to commit felonies,
Forced Audi to give up car porn,
And made grown men act like dinosaurs.
My work graces the front page of Reddit,
The permanent collection at MOMA, 
The back of Earl Morris’ interratron,
Vimeo’s ‘Staff Pick’ playlist,
The titanium stage at Cannes,
And forgotten alleys of the interent.
I have a tendency to dive in head first,
Search for humanity above all,
And be unafraid of the unsolvable.
There’s probably more to say,
But if we’re being honest,
No one likes a writrer
Who can’t craft 
To a space. 

a

jakepreilly@gmail.com
303-910-4628
Mark

¡¡Click on the links in the bio on the left to see work!! 

a


s

Associate Creative Director @ Next Insurance - (2020 - Now)
Sr. Creative @ Venables, Bell & Partners (2016 - 2020)
Senior Copywriter @ barrettSF (2015 - 2016)
Copywriter @ Leo Burnett (2012 - 2015)
All Hockey Hair Team (1998)


                                           

CLIENT: Next Insurance     DESIGN: Collins     ILLUSTRATION: Caspar Wain

Led a complete rebrand at a $4B Sillicon Valley insurance start-up; reimagining logo, design system, tagline and tone of voice.





And just for fun, here's what the brand looked like when I was hired. 

CLIENT: Personal

A low-lying curb tragically forced me to say goodbye to my phone forever. R.I.P. iPhone 11 (2019 - 2020).


Memorial at California and Kearney in San Francisco. 

CLIENT: Bleacher Report     ORIGINAL MUSIC: Blackalicious     ANIMATION: Gentlemen Scholar

Partnered with Blackalicious to reimagine their classic “Alphabet Aerobics” as seen through the sports-obsessed mind of B/R. 


Campaign Results: 90M impressions, 3M views, a Spotify single with 200k plays, recognition from Cannes Lions, The One Show, Clios, Andys, LIAs, Webbys, AICP, CommArts, Addys, and earned media from Pitchfork, Billboard, Spin, XXL and 30+ additional press outlets.

CLIENT: Reebok     INFLUENCERS: Cardi B, Shaq, Conor MacGregor, Noah Schapp, et al

Turned Ring doorbell cameras into new media; having Cardi B showed up and literally dropped Reebok's new sneaker on doorsteps.


Campaign Results: 740M+ impressions, recognition from Cannes, One Show, D&AD, Clios, Webbys, Hatch, Addys, plus earned media from Good Morning America, Vogue, Rolling Stone, Billboard, Complex, HypeBeast, High Snobiety and 100+ other unique press articles.

CLIENT: Personal

Put myself through 48 hours of simulated opioid withdrawal to help raise awareness about the stigmas surrounding addiction. 


Recognition: USA Today, Muse by Clio, Shots, SFegotist, Little Black Book, Adweek, Ads of the world, Creativity, The Drum. And more importantly, this video is now part of Overdose Lifeline's stigma reduction training courses which are used in 33 states nationwide.